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The good news keeps on coming this ‘summer’ (although we’re on British Summer Time, you’d be forgiven for thinking the Yorkshire weather has other plans).

Cricket Yorkshire has struck a deal with Carl Marsden from Raven Cricket to promote their cricket bats during the 2015 season.

Why Raven in particular?

It would be easy for Cricket Yorkshire to approach every bat brand going but each commercial partnership has to work on a number of levels.

It has to fit with the audience first and foremost – and so, an up-and-coming batmaker who sculpts his bats from a workshop in Warter, East Riding, is a snug alignment with all of you who visit and expect something Yorkshire cricket-focused.

I’ve interviewed Carl before – spookily enough a year to the day and also reviewed his bats with the Raven Talon getting awesome feedback from all the club cricketers who put it through its paces indoors against the bowling machine last year.

So, there’s that personal connection with the batmaker and league cricketer behind the company and the Raven cricket bats, while less high-profile than those global brands, are known to perform.

There’s also something to be said for the personal service a smaller bat company can and wants to offer that can often trump those that shift cricket bats in huge volumes.

Last but not least is the opportunity to trumpet a Yorkshire batmaker and gently encourage you think about buying locally.

The fact is that there are only a smattering of Yorkshire-based bat companies left and Raven Cricket is championing the art of podshaving in the region.

Check out the 2015 range on their website and keep an eye out in the future on here for stories from Carl and Raven as the season progresses.

The bat range is split into the limited-edition Black Talon, Talon (grade 1), Red Kite (grade 2) and Herald (for juniors).

**This is a sponsored article as part of our partnership with Raven Cricket – if the mood takes you, click to read Cricket Yorkshire’s approach to sponsored content**