Village Cricket Co are on a mission to make cricket bats more affordable.
Their popular Kashmir willow cricket bats and cricket equipment have proved a hit here in the UK in the last few years since they launched.
🙏 Note from John: If you click through links on this page and buy from Village Cricket Co, we’ll earn a commission (no cost to you) which helps towards running this website – so you’ll be supporting grassroots cricket journalism too.
2025 sees the team switch it up with a new green and black logo and branding on their cricket kit – along with a freshly-designed website and loads of new stock for you to choose from. All at blockbuster-prices.
Before your exclusive CY10 discount code for 10% off, adults bats are £117, pads are £49, gloves are £39, a cricket duffle bag is just £47. Junior cricket bats can be snapped up from £59.
There are also kit bundles for those who want to have a cost-effective upgrade. Bat, pads, gloves and bag for just £200 (Complete Bundle) or Protection Bundle which is gloves/pads for £71.
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🏏 Thanks to Village Cricket Co, you can use CY10 at checkout for 10% off your order! 🏏
In a rush? No worries, here are the products to choose from:
Village Cricket Bat (Adult) (£117)
Village Cricket Bat (Junior) From £59)
Village Cricket Pads (£49)
Village Cricket Gloves (£39)
Village Cricket Duffle Bag (£47)
Complete Bundle (£200)
Protection Bundle (£71)
The rising price of cricket bats
If we rewind the clock, it all began when Freddie broke his cricket bat a few seasons back. Shopping around, it seemed that many English willow cricket bats were over £250.
A lot of money for the amateur cricketer – and prices are only going up.
That got the cogs turning and became a happy obsession for these two village cricketers who play for Great Baddow CC in Essex.
In the UK, we’re naturally used to English willow but Kashmir willow underpins grassroots cricket in other parts of the world.
Are Kashmir willow bats any good?
Village Cricket Co sell Grade 1 Kashmir willow bats to ensure the best quality products while keeping costs down.
When Freddie and George tested their Kashmir willow bats, they were astonished at how good they were, compared to some other bats costing double the price or more.
You can also check out the Village Cricket Co reviews from their customers over years to judge for yourself.
The feedback from their clubmates was equally glowing.
A satisfying pick-up and ping.
Less expensive cricket bats don’t have to mean a compromise on quality. Sure, they won’t always rival English willow – but the focus here is on price and making cricket more accessible.
There is room for both ends of the spectrum obviously.
I’ve nothing but respect for those who hand-make cricket bats, here in Yorkshire and across the country. I’ve seen the process from start to finish a few times and it’s remarkable but the cost of raw materials, time and production mean a bat can be £200 to £600+
How are Village Cricket Co bats so affordable?
Using Kashmir willow from India is cheaper to source but Freddie and George have been smart in keeping choices lean.
You don’t get lots of different weights, profiles and lots of customisation. But then, many cricketers aren’t that particular and wouldn’t know the difference. It depends on what you want – and what you can afford.
It also makes shopping for a cricket bat super simple.
Their adult cricket bat has:
🏏 One shape and style
🏏 2lb 9oz
🏏 Low middle + balanced pickup
🏏 One-year warranty
🏏 Pre-knocked-in
The one-year warranty is a sign of confidence in the quality of their Kashmir willow – as Village Cricket Co will replace a bat for free in that time.
Touch, er, wood, that doesn’t happen – but all cricket bats can get damaged or break.
Again, simplicity and ease is the theme here. There’s no need to knock in their cricket bats which means they’re ready to play.
If anything, the challenge that Village Cricket Co have is reassuring village cricketers (those from towns and cities equally welcome) that less is actually more!
Want to buy a cricket bat?
In a rush? No worries, here are the products to choose from:
Village Cricket Bat (Adult) (£117)
Village Cricket Bat (Junior) From £59)
Village Cricket Pads (£49)
Village Cricket Gloves (£39)
Village Cricket Duffle Bag (£47)
Complete Bundle (£200)
Protection Bundle (£71)
🏏 Thanks to Village Cricket Co, you can use CY10 at checkout for 10% off your order! 🏏
Visit villagecricket.co to check the latest reviews and buy online. To follow them on socials, they’re @VillageCricketCo on Twitter and there’s a VillageCricketCo Facebook page.
If you prefer Instagram, check out @VillageCricketCo.
So there you have it, an affordable cricket bat and equipment created by two village cricketers looking to support the game.
This is a sponsored article for Village Cricket Co – if the mood takes you, click to read Cricket Yorkshire’s policy on sponsored content*
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