SPONSORED FEATURES

Sponsored articles are independently written articles by John Fuller but cricket writing that is paid for.

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Can clubs prosper by offering live cricket streaming?

The live cricket streaming of the County Championship action between Yorkshire & Surrey in June showed a glimpse of an exciting future for cricket clubs everywhere. Over the past few years, Bristol-based sports video highlights provider My Action Replay has been enabling counties, schools and cricket clubs to broadcast live cricket online and share key moments on social media to… Read more →

cricket coach

Cricket Asylum: Technology, coaching transformation and the ultimate cricket tours

Over the last six years, tucked away in a corner of the county, the team at The Cricket Asylum have been quietly getting on with their job of giving cricketers opportunities to develop that – until they opened the doors to their 4th floor mill premises – could be hard to find. The technology-led coaching centre was groundbreaking when it… Read more →

zwingo balance

What role does balance play for a batsman in cricket?

Brett Hillary is standing on one leg and demonstrating the importance of a batsman’s balance, as I sit attentively outside a cafe and bemused shoppers walk by. Brett’s creation, the ZWINGO® Balance, is an oblong orange box designed to unlock a batsman’s potential by helping them to improve their body movement and be in the best position to nail those… Read more →

all stars cricket at crossflatts

All Stars Cricket offers Crossflatts a promising future

Thanks to the first rain I can recall since May, I am walking along Keighley Road, soggy and pondering wretched luck – but coaches Lee Bailey and Mark Pennington have kindly agreed to meet anyway to discuss how All Stars cricket has gone down at Crossflatts Cricket Club. In case you haven’t heard about All Stars cricket, it’s an initiative by… Read more →

cricket nets club cricket at driffield town

Driffield Town Cricket Club nets deliver for the community

Driffield Town Cricket Club’s new ’tp365’ Non Turf Cricket Practice Facility, installed by total-play, has been a slow burner; a patient journey but it is now pride of place. On my travels around Yorkshire, I see superb facilities spring up year-on-year but the dedication and collaboration to make it happen can often take years. Discussions were had as far back… Read more →

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