As a business, Cricket Yorkshire has a combination of sponsored articles, adverts and commercial partnerships.
Sponsored articles / Partner Content are terms for paid-for articles that, crucially, are editorially independent.
The process works like this. First, a discussion with a client over the product or service and how that might be interpreted as a cricket article.
But then I go away and write it in the way I best think suits the audience – and that in turn best promotes the company.
It has to blend seamlessly with the rest of the website because you, the reader, are the star of the show here.
But, it’s clearly identified as sponsored content rather than editorial – though the tone, style and journalism integrity are identical for both (that’s the criteria before accepting any briefs).
Meanwhile, commercial partnerships tend to be longer-term associations with a selection of brands and companies whom are a close fit with Cricket Yorkshire.
Thanks for reading, John.
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