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You are here: Home / Sponsored articles / Partner Content on Cricket Yorkshire

Partner Content on Cricket Yorkshire

November 27, 2023 by John Fuller

Karmand Cricket Club

As a business, Cricket Yorkshire has a combination of sponsored articles, adverts and commercial partnerships.

Sponsored articles / Partner Content are terms for paid-for articles that, crucially, are editorially independent.

The process works like this. First, a discussion with a client over the product or service and how that might be interpreted as a cricket article.

But then I go away and write it in the way I best think suits the audience – and that in turn best promotes the company.

It has to blend seamlessly with the rest of the website because you, the reader, are the star of the show here.

But, it’s clearly identified as sponsored content rather than editorial – though the tone, style and journalism integrity are identical for both (that’s the criteria before accepting any briefs).

Meanwhile, commercial partnerships tend to be longer-term associations with a selection of brands and companies whom are a close fit with Cricket Yorkshire.

Thanks for reading, John.

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John Fuller
John Fuller
Founder of Cricket Yorkshire, Author of Dales, Bails and Cricket Club Tales, All Wickets Great & Small and Last of the Summer Wickets.
John Fuller
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Filed Under: Sponsored articles Tagged With: sponsored articles

About John Fuller

Founder of Cricket Yorkshire, Author of Dales, Bails and Cricket Club Tales, All Wickets Great & Small and Last of the Summer Wickets.

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