Choosing a cricket teamwear supplier for your club is an important decision. It reflects your identify, showcases your sponsors and kits out your players, members and supporters.
Over 2024, Cricket Yorkshire are partnering Serious Cricket in which we’ll share why they’re a strong contender to think about as well as giving you a special offer to get free customised stumps as an bonus!
🏏 Any purchases through the links in this article may earn Cricket Yorkshire a commission at no cost to your club. In addition to discounted cricket teamwear/equipment, you’ll be supporting our coverage of grassroots cricket – so many thanks!
The cricket teamwear market is a competitive one with lots of choice but when it boils down to it, clubs all want the same things.
Trust and reputation
1,000+ clubs use Serious Cricket for their teamwear; that’s quite the vote of confidence across different sports.
Since 2005, they have been helping cricket clubs across the country to look their best. Serious Cricket has just won (for the second year in a row) the Feefo Platinum Trusted Service Award for excellence in customer service. That’s 4.5 out of 5 stars from reviews. 🏆
There’s nothing worse than waiting an age for your new cricket team kit. Or it doesn’t rock up until June because of delays in shipping.
Serious Cricket can manage stock levels precisely because they make their own garments and know exactly where in the process all the orders are. UK-based, there’s less travel to get to you too.
No minimum orders
This is a huge one – there are no minimum orders for bespoke designed kits – so no being locked into a huge order that you’re uncomfortable with. They understand that club volunteers want the process to be as flexible and stress-free as possible.
This is a massive help to clubs who may need to place top-up orders throughout the season and not get stung by minimum order quantities.
Their 3D Kit Builder is a simple online tool, with lots of customisation, to have fun creating designs, adding sponsor logos and seeing what the finished product would look like.
Need more help? No problem. Serious Cricket has an in-house design team who can dazzle your members with some options to consider.
Fast delivery times
Serious Cricket can commit to very speedy delivery times on account of the fact that they control the whole process themselves.
They make, embroider and print the garments in the UK. They know exactly how long everything takes and at what stage your new league shirts order will arrive.
Get ready for fully bespoke kits in just 3-4 weeks with top-up orders in just 5-7 days.
With Serious Cricket, there is lots of choice and the quality of the garments speaks for themselves. Take a look at their current teamwear catalogue.
There are the Evolve, Elite & Technical match shirts, available in hundreds of different colours and combinations to help you step out with style and confidence.
Flexible team store
Be up and running with your club store in minutes, manage your products, customise the look – but leave Serious Cricket to manage all of the manufacturing and customer service.
Sell personalised cricket club teamwear 24/7 while raising funds through their loyalty scheme plus the option to mark up prices for incremental profit to boost the coffers.
Getting Set Up: Cawthorne Cricket Club
Mark Brook, Club Secretary at Cawthorne CC at the time, has shared his thoughts behind choosing Serious Cricket as a teamwear partner.
The leafy village club on Dark Lane to the West of Barnsley felt it was time to replace their coloured clothing and a chance to seek a new kit sponsor.
After initial research, Mark discovered Serious Cricket who sent through sample tops and trousers to get feedback from players and members.
There was opportunity to get a number of different designs mocked up, sent out to players before shortlisting. Cawthorne used the 3D Kit Builder on the website to adapt the look and get excited.
Mark told me: “It was easy to use, adding in sponsor logos, names and numbers on the rear of shirt to give personalisation that proved popular with the juniors.”
Cawthorne had secured a three-year kit sponsor deal with Harworth Group PLC to appear on the front of the shorts for the men’s squads and the adult women’s side, the Cobras.
“Serious Cricket sent us through some final mock-ups electronically of the kits which we then put to the players.
There was an overwhelming response to the final design chosen.”
He added: “The Ladies team wanted something slightly different in respect of colour so we settled on the pink/black design, which again fitted well with the Harworth company logo on the front, and the ladies team loved it.”
I agree that the end result was very impressive; I spotted the team shirt for Cawthorne Cobras on Facebook and it was just like a professional cricket team kit for England, Yorkshire or Northern Superchargers.
Here’s Cawthorne’s Team Store if you want a look…
Cawthorne opted for three separate team stores for adults, ladies and juniors with similar product lines but different sponsors at the time which was easy to organise.
What were Serious Cricket like to work with?
Mark said: “We were able to negotiate an initial discount on products available within the Team Stores with Serious Cricket which led to a number of orders being placed initially before the start of the 2023 season.
The team at Serious Cricket were easy to work with, very responsive to questions, design options and sending through electronic designs. They really made it as easy as possible for the club to get the right designs at a reasonable price. Feedback from players/ parents etc has been very positive in the main.
Personally, I would recommend clubs have a look at what Serious Cricket can offer if you are looking for new teamwear, I wouldn’t hesitate in going back to them if we needed to.”
New cricket teamwear brings a buzz to any club. Whether it’s pride in the shirt and making you feel confident on the pitch or comfort and style supporting from the pavilion, it’s an important part to get right.
For Cawthorne, 2024 promises to be a landmark year. The First Team are back in the Premier Division of the Yorkshire Cricket Southern Premier League with new signings, while strengthening the Second Xi squad too, in their promotion push from Division Three.
Their Sunday Development XI in the Barnsley and District Cricket League offers a pathway for juniors to progress into open age cricket, and perhaps the Second XI in time.
It’s a decent-sized cricket club with a thriving junior section from under-nines to under-17s across the Barnsley & District Junior League.
The Women’s First Team is going from strength to strength and they’re currently in action in Group 1 of Huddersfield Indoor League, part of the West Yorkshire Women and Girls Cricket League.
The Cobras are currently involved in the six-a-side competition at Huddersfield New College against the likes of Kirkheaton & Holmfirth before heading outdoors for league action in Spring.
Thanks to Cawthorne for that feedback. I know from visiting, it’s a picturesque place to watch a game of cricket with stellar teas and they also look the part in their kit!
If your club is thinking about teamwear then why not check out our free stumps offer with Serious Cricket? Personalised stumps worth £140 to display your sponsors plus all of the benefits listed in this article.
You can leave your details and arrange for Serious Cricket to get in touch to answer any questions, send info, walk you through a team store demo or draw up some design ideas for you.
This is a sponsored article on behalf of Serious Cricket – if the mood takes you, click to read Cricket Yorkshire’s policy on sponsored content.
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