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This is superb news.
The opportunity for Cricket Yorkshire to partner with Yorkshire Cancer Research was an opportunity not to be missed and I’m delighted it’s all now been agreed.
The Harrogate-based charity is already the official charity partner of Yorkshire County Cricket Club over the next two years and it’s a natural extension for our independent website, covering both professional and amateur cricket in the region, to dovetail into that.
Yorkshire Cancer Research is celebrating its ninetieth year in 2015 and its work across Yorkshire is absolutely crucial.
They currently invest over £5,000,000 per year in research into the prevention, diagnosis and treatment of cancer, funding over 200 scientists.
From tests to diagnosis of cancer early to the development of new drugs and exploring how to get patients better access to treatments, this is a charity that deserves support and as well as editorial, social media and promotion of their activities over the summer, I will embark on an as yet to-be-decided fundraiser for good measure too.
HOW WILL THIS PARTNERSHIP WITH YORKSHIRE CANCER RESEARCH WORK?
It will primarily focus on talking to all of you, an audience who likes their cricket and many of whom are Yorkshire-based, about the work of the charity and the activities that are taking place this summer.
This will include cancer screening for spectators at the Headingley Test match against New Zealand – the Sunday of that Test will be ‘Yorkshire Cancer Research Day’ and encouraging anyone out in the sun, whether playing or watching to wear the right headgear, clothes and sunscreen.
Working with the cricket clubs across Yorkshire will be another route to ensure those invaluable messages get out to where it can make a considerable difference as the reality is that skin cancer is fast increasing for both men and women in the UK.
So, check out http://yorkshirecancerresearch.org.uk and look out for ways that Cricket Yorkshire will be spreading the word throughout the cricket season across all of our channels.